Website and Google check

Website and
Google check

Halfpenny Kitchen

What we checked
Main page on a computer and a phone, and the Google Business Profile
Checked on
Prepared by
PixelGangsta
Changes
Seven, most important first

In short

The café looks lovely and the reviews are strong, but customers on phones struggle to read the menu, the opening hours disagree with Google, and the phone number cannot be tapped. Every one is a quick fix.

Most important first

What to change

  1. Fix firstGoogle

    Opening hours do not match Google

    Your website says you are closed on Mondays, but your Google profile shows Monday as open from 8am. People who check Google may turn up to a closed door, and that often leads to an unhappy review.

    NowWebsite says closed Mondays, Google says open Monday from 8am
    Change it toClosed Mondays in both places, with winter hours added to each at the same time
  2. Fix firstPhones

    The menu is a photo of a printed page

    On a phone, customers have to zoom in to read it, and Google struggles to read the dishes or prices, so you rarely show up when people nearby search for a crab sandwich. Text also makes changing a price a two minute job.

    NowA photo of the printed menu that customers pinch and zoom to read
    Change it toEach dish written on the page with its price, such as Crab sandwich on sourdough £9.50
    halfpennykitchen.co.uk Our menu PINCH TO READ IT
    As we found itAn illustration of the old menu page on a phone, redrawn as a simple sketch and not a screenshot
  3. SoonGetting in touch

    Your phone number cannot be tapped

    Most visitors are on a phone. At the moment they have to copy the number by hand to call you.

    Now01632 960 214 as plain text in the footer only
    Change it toA Call us button that dials 01632 960 214, at the top of the page and in the footer
    halfpennykitchen.co.uk NO CALL BUTTON HERE FOOTER 01632 960 214 TAP DOES NOTHING
    As we found itAn illustration of the old footer on a phone, redrawn as a simple sketch and not a screenshot
  4. SoonGoogle

    The page title just says Home

    The page title is the first thing people see in Google results. Home tells them nothing about who you are or where.

    NowHome
    Change it toHalfpenny Kitchen, café and bakery on Harbour Row, Fenwick Quay
  5. SoonPhones

    The homepage photos are very large files

    The three photos at the top add up to almost 5 MB, so the page is slow to appear on a phone signal, and some people will give up before it loads.

    NowThree photos at almost 5 MB in total
    Change it toThe same three photos resized and compressed to under 600 KB, looking just as good
  6. When you canGoogle

    No short description for Google

    Without one, Google picks a random sentence from the page to show under your name.

    NowCookies help us deliver our services
    Change it toBreakfast, lunch and homemade cakes on Harbour Row. Open Tuesday to Sunday, dogs welcome.
  7. When you canGetting in touch

    Directions are hard to find

    The address is only in small text at the bottom of the page.

    NowThe address in small text at the foot of the page
    Change it toA Find us section with the address, a nearby landmark and a link that opens directions on the phone

Keep doing

What works well

  • Your photos show the food and the room really well. Keep them, just smaller files.
  • Within a few seconds a visitor can tell you are a friendly local café.
  • You reply to your Google reviews. That is worth carrying on with.

Your choice

What happens next

You can make these changes yourself using this list. If you would rather we did them, we will send you a fixed price first. There is no obligation either way.

Most cafés of this size could have changes one to four done in a single afternoon.

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